Regional Sr Director, Marketing in Westwood Corporate Headquarters at Marriott Vacations Worldwide

Date Posted: 9/11/2019

Job Snapshot

Job Description

Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.

*Must Speak Spanish

Regional Senior DOM -- Vacation Ownership Field Marketing Operations -- Latin America/Mexico Regions

Position Objective

The Sr. Director of Marketing will be responsible helping to create, implement and execute marketing strategy and designated marketing programs required to generate qualified tours from marketing operations supporting sales galleries located in the Latin America/Mexico Regions and to achieve and/or exceed tour and revenues budgets. All programs execution shall comply with applicable Brand and Legal standards.

As a Marketing Operations leader, the Sr. Director must lead by example, demonstrate familiarity with the Brand, required processes, policies and procedures and assure that all of the marketing personnel adhere to them; demonstrate fiscal responsibility and increase production efficiencies; be able to analyze problems, demonstrate good judgment, make sound decisions and implement solutions; be able to implement major change, when necessary; be politically astute in dealing with Regional and Corporate leaders within MVW.

Responsibilities:

Field Marketing Operations -- Latin America/Mexico Regions

  • Partner with Sales/Marketing Senior Leaders, PDs, DOMs, in the Latin America/Mexico Regions to develop new initiatives at the site level to drive tours
    • Provide Regional Support to Latin America/Mexico Regions RVP's
    • Provide On-Site Support for Latin America/Mexico Regions PD's and DOM's
    • Maintain and bridge the relationship between the sites, region, CMD and corporate.
    • Communicate with all Latin America/Mexico sites as to their day to day business needs.
    • Manage issues and make improvement adjustments to budget on a weekly and monthly basis
  • Channel Analytics
    • Analyze channel performance by site and recommend adjustments as to process improvement, lead/tour qualifications and changes in personne
  • Legal Compliance of Latin America/Mexico marketing programs
    • Assisting Latin America/Mexico site teams with the CAF process to ensure they are legally compliant.
    • Communicate with Latin America/Mexico sites to ensure all collateral is in legal compliance
    • Assess projects and needs and funnel them through Creative Services for development.
    • Ensure projects are processed through legal and brand revie
  • Best Practices
    • Communicate and implement consistent processes within the region
    • Mentor DOM's and new Marketing Management within region

Package Sale Growth

  • Responsible for Maximizing On-Site packages Sales from all Channels - Encore, Universal Encore, site Bouncebacks, universal Bouncebacks, In House, Linkage and BAF
    • Conduct package sale training for ME's
    • Work with site leadership to maximize encore NET Efficiency and BAF NET Efficiency
    • Identify opportunities for package sale growth by site

Monthly BUVAR critiques

  • Participate in all Latin America/Mexico monthly BUVAR's

Place Pass/Activities

  • Responsible for the coordination of the implementation of the company's activities strategy within the Latin America/Mexico Regions

Site Visits - Travel to each site as needed

  • While on site, review with PD & DOM a site/audit checklist to make sure all marketing processes and audit processes are being performed and maximized
  • Review marketing channels and look for opportunities to increase tours and volume

Position Requirements

  • Must be fully Bi-Lingual (Spanish)
  • Minimum of five (10) years' timeshare experience -- preferably in Mexico and/or Latin American market
  • College degree desirable but not required if experience compensates.
  • Possess communication skills and style for working with dynamic sales and marketing organization.
  • Demonstrated success in managing past marketing programs and campaigns.
  • Demonstrated ability in conceptualizing, planning, organizing and implementing multi-faceted marketing campaigns.
  • Demonstrated ability to develop marketing budgets, proformas, and strategic plans

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

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