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Manager, Brand Communications in Orlando Operations Center at Marriott Vacations Worldwide

Date Posted: 6/7/2019

Job Snapshot

Job Description

Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true. 

Position Summary  

As a member of the professional staff, contributes a high level of specialized knowledge and skill in a discipline (e.g. Accounting, Finance, Human Resources, Information Technology, Operations Planning & Support, Sales & Marketing) area to support department and/or function objectives. Generally works with considerable independence, developing operating plans and related operational processes for own department in alignment with broader business objectives.  

Specific Job Summary  

As the Manager, Brand Communication, you will report to the Director of Brand Management. You will be responsible for the daily management of social, reputation and brand engagement programs for a multi-brand portfolio of properties within the Marriott Vacations Worldwide organization. In alignment with strategies defined by the Director of Brand Management you partner broadly across the company (Marketing, Sales, Digital Acquisition, Resort Operations, Digital Product, Customer Advocacy, Human Resources, etc.) to execute the foundational capabilities and tools to power premier, award-winning social media and brand engagement campaigns.  

Expected Contributions  

  • Develops operating plans and workable business processes for own department in alignment with function strategy.
  • Manages larger business processes and/or projects, setting priorities and measurable objectives, monitoring and reporting on the process, progress and results.
  • Responds to, solves and makes decisions on business requests that have broader department impact and/or moderate risk. Presents alternative solutions to business issues by leveraging the broader organization.
  • Responsible for own work and contributing to team, department and/or business results. May direct work of non-management staff. Typically influences work of cross-functional or extended teams.
  • Assists more senior associates in achieving business results by: 

- acting in a consultative fashion to implement programs impacting the broader organization. 

- assisting in the development and communication of broader organizational goals. 

- achieving results against budget within scope of responsibility. 

- taking calculated risks to move the department or team forward. 

- developing and using systems to organize and keep track of information. 

- balancing the interests of own group with the interests of the organization. 

- working with others to identify and remove barriers to success. 

  • Readily critiques own behavior to acknowledge mistakes and improve future leadership performance and acts independently to improve and increase skills and knowledge.
  • Performs other duties as appropriate.  

Specific Expected Contributions  

  • Develops a comprehensive social marketing plan in partnership with the internal and on-property teams to drive awareness of resort, increase guest engagement, and grow traffic to the resort and brand websites.
  • Ensures marketing and reputation management programs provide a cohesive social media strategy through the activation of brand-level initiatives, implementation of property specific content and pull-through of destination campaigns.
  • Accountable for providing comprehensive social media services inclusive of content review and creation, UGC content curation, advertising, reputation management and community building.
  • Act as the main point of contact for the properties and businesses to ensure brand engagement deliverables are met and tactics are executed on time.
  • Responsible for executing against program strategy, providing performance reports and ensuring the highest level of service is delivered.
  • Collaborates with internal stakeholders on integrating social media into broader business strategies and campaigns.
  • Provides day-to-day management of social media profiles, including managing editorial calendar and approval processes, monitoring engagements, oversight of paid social media campaigns, reporting on social media metrics and continuous optimization/improvements.
  • Fashion listening strategies to inform Marketing, the business, and engagement opportunities, as well as craft social engagement rules and practices for the team.
  • Partner with Insights team to measure the overall performance of social and brand engagement channels, articulating the business' critical metrics and the impact of social media marketing and engagement.
  • Works with partners to guarantee program tactics are executed on-time and at a high-quality.
  • Builds and maintains long-term relationships with new and existing properties through open communication; schedules and leads property discovery, strategy building and reporting calls throughout the year.
  • Researches social media opportunities for all market segments: business transient, leisure, group catering and food and beverage.
  • Assists with content seeding efforts.
  • Trains and reports on social media tool usage at the regional and resort level
  • Verifies adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.
  • Partners with Creative for photo and video shoots to ensure shot-list captured for social media use
  • Attends and review internal training materials as needed
  • Keeps apprised of all relevant client, industry and market developments.
  • Perform other duties, as assigned, to meet business needs.
  • Responds to ad-hoc requests.  

Additional Responsibilities  

  • Maintains positive working relations with hotel stakeholders, internal customers and cross-department teams.
  • Provides feedback to continually improve work processes and systems that support program execution.
  • Attends training and conferences to increase subject matter expertise and deepen skills; Actively seeks out opportunities to learn more about the digital and brand marketing industries.
  • Manages time effectively and presents ideas, expectations and information in a timely, concise, organized manner.  

Candidate Profile  

Successful candidates should possess knowledge and experience and demonstrate strong leadership and relationship skills as follows:  

Generally a professional position requiring significant knowledge and experience in one or more disciplines and/or business operations as well as associate and/or organizational management experience. College degree and/or relevant experience generally required.  

Specific Candidate Profile  

  • 4-year degree from an accredited university in Business Administration, marketing, hospitality management or related field required. MBA or similar advanced degree a plus.
  • 5-7 years of relevant professional experience in brand activation or marketing services support; media, partnerships and promotions, demonstrating progressive career growth and pattern of exceptional performance.
  • 3-5 years social media experience preferred, hotel property experience, hotel field marketing experience, or related experience a plus.
  • Strong understanding of strategy pull-through, online marketing initiatives, emerging technologies and social media best practices
  • Demonstrated experience with project management and reporting capabilities
  • Prior experience working with agencies preferred; primarily in a property services/account services role.
  • Excellent communication skills, demonstrated poise, tact and diplomacy.
  • Organized, detail-oriented and deadline sensitive; takes initiative and anticipates needs.
  • Demonstrated ability to balance the interests and demands of multiple stakeholders. 

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.


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