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Job Summary
Reporting to the Director, Marketing Technology & Operations, the Manager, Marketing Operations manages ongoing execution of cross-channel and omni-channel marketing campaigns, including related and supporting tasks. The incumbent is primarily responsible for day-to-day operations, including campaign management and execution, developing, and maintaining marketing process documentation, and system monitoring.
Expected Results
- Streamlined marketing execution
- Increase brand awareness and perception
- Membership growth, engagement, and retention
- Web/app/social media engagement metrics
- Product expansion and growth
- Internal partner satisfaction
- Percent of new, innovative programs tested
Working Relationships
- Interval’s Business Development Team
- Interval’s Revenue & Inventory Management
- MVW’s and Interval’s IT Function
- MVW’s Global Creative Delivery COE
- MVW’s Global Digital Products & Customer Experience COE
Expected Contributions
- Responsible for cross-channel campaign build and execution, including validation of target audience, campaign processes, creative testing, campaign execution and monitoring for email, direct mail, telemarketing, and social media campaigns.
- Collects, maintains, and summarizes marketing activities and manages the consolidated view of campaign schedules, promotional calendars, print and digital asset production, project statuses, and other related marketing activities.
- Partners with stakeholders to ensure high level campaign strategies are achievable by leveraging current tools and data, identifying any gaps in requirements. Sets actions to fill gaps based on business priority.
- Manages day-to-day operations of campaign management, including monitoring automated processes and campaigns, overall team coordination and promotional functionality.
- Works closely with the broader Interval Marketing team, key business stakeholders, and external vendors to help define, drive, and enhance operational processes and functional excellence.
- Manages workflows across teams and channels to ensure operational efficiencies and activities alignment.
- Assists marketing team members with establishing SOPs around critical marketing functions and responsibilities.
- Conducts research, writes, and implements key processes and process related documentation to improve marketing performance and outcomes.
- Proactively identifies, documents, and highlights business risks and/or areas of improvement, inclusive of mitigation strategies and plans.
- Champions business improvement and change management strategies to accelerate effectiveness and commercial success.
- Conducts and plays a key role in workshops, design sessions, white-boarding sessions, and project meetings as needed.
- Partners with Customer Strategy, Marketing Activation, and Insights & Analysis teams to ensure full alignment of campaign goals through execution and analysis.
- Performs business analysis to track and measure assigned marketing process performance.
- Works independently and collaboratively to generate timely results and push business initiatives forward.
- Acts as a liaison with IT when needed to execute on objectives.
- Manages team priorities and escalates challenges.
- Manages direct report(s) to support business priorities.
- Performs other reasonable job duties as requested.
Candidate Profile
Education
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related discipline preferred or equivalent work experience.
Related Work Experience
- Four to seven years of progressive experience in the marketing operations role.
- Experience in Hotel Management, Vacation Ownership, Hospitality preferred.
- Experience in a matrixed structured organization preferred.
Skills and Attributes
- Ability to work well with multiple stakeholders and functional leadership to drive to successful results across critical business processes and high-profile projects.
- Demonstrated ability to be a critical thinker and challenge the status quo and is driven by perfecting internal processes and satisfying internal and external stakeholders.
- Exceptional skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
- Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results.
- Knowledge of marketing resources policies, practices, and procedures.
- Able to facilitate and lead oral presentations.
- Outstanding written and verbal communications skills.
- Skilled in decision-making and conflict resolution in a fast paced, continuously changing, customer focused environment.
- Passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
- Knowledge of marketing trends and practices within the industry.
- Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.
- Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.
- Understands how to manage in a culturally diverse work environment.
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Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture
