Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.
*Candidates must have 3-5 years Email Marketing experience
Hybrid work schedule available
Specific Job Summary
Reporting to the Director, Marketing Communications, the Manager, Email Marketing supports Interval’s overall email and promotions marketing strategy. The incumbent works across departments to ensure that both email and promotions are both global scope and meaningfully tailored to the company’s member segments.
Results
- Increased brand awareness and perception
- Revenue generation
- Member growth, engagement, and retention
- Member education
- Product expansion and growth
- Internal partner satisfaction
Working Relationships
- Interval’s Business Development Team
- Interval’s Revenue & Inventory Management
- Interval’s Data & Analytics Team
- MVW’s and Interval’s IT Function
- MVW’s Global Creative Delivery COE
Specific Expected Contributions
- Primarily responsible for developing and delivering email marketing campaigns across Interval’s membership base, i.e., Interval’s Exchange, Leisure Time Passport (LTP), and Dream Vacation Week (DVW).
- Determines topics, offers, timing, segmentation, creative, inventory selection, and cross-sells for email communications.
- Designs and implements testing intended to maximize member engagement and campaign revenue.
- Maintains working email calendar and campaign testing schedule used by all program constituents.
- Directs and supervises implementation of campaign plans.
- Analyzes performance tracking results; uses data in planning and design of future campaigns.
- Manages timing and topics to annual comps and business needs as appropriate.
- Incorporates offer, audience, creative and other testing intended to optimize member engagement and campaign revenue against inventory needs.
- Directs and supervises writing of campaign build specs, creative briefs, and creative development.
- Performs other reasonable job duties as requested.
Specific Candidate Profile
Education
- Bachelor’s Degree in Marketing, Business Administration, Communications, Creative Writing, or related discipline or equivalent work experience.
Related Work Experience
- Four to seven years of experience in email marketing.
- Experience in Hotel Management, Vacation Ownership, Hospitality preferred.
- Experience in a matrixed structured organization preferred.
Skills and Attributes
- Strong track record of driving growth and revenue within organizations using email marketing.
- Proven skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
- Strong knowledge of marketing resources policies, practices, and procedures.
- Strong listening, written and verbal communications skills.
- Possess a passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
- Knowledge of marketing trends and practices within the industry.
- Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.
- Ability to integrate and balance work priorities and activities and resources for the benefit of multiple key stakeholders.
- Able to work successfully in a culturally diverse work environment.
- Computer literacy on Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams, etc.
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Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture
