Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.
Business Context
Headquartered in Honolulu, Hawaii, Aqua-Aston Hospitality (AAH) has a legacy stretching back to 1948. The company manages full-service resorts, stylish boutique hotels, select service properties, and condominium resorts. In addition to its proprietary brands, Aqua Hotels & Resorts and Aston Hotels & Resorts, the company is an approved, third-party operator of global hospitality brands by Marriott International, Hilton Worldwide, and IHG. Recent property launches for the company include the acclaimed ADERO Scottsdale, part of the Autograph Collection by Marriott, the AAA five-diamond ultra-luxe ESPACIO The Jewel of Waikiki, and Botánika Osa Peninsula, Costa Rica's newest Curio Collection by Hilton and only rainforest condominium resort in the Osa Peninsula.
Aqua-Aston Hospitality is an operating business of Marriott Vacations Worldwide Corporation, a leading global vacation company that offers vacation ownership, exchange, rental, and resort and property management, along with related businesses, products, and services. MVW supports Aqua-Aston with certain corporate resources including, but not limited to, finance and accounting, legal, human resources, information technology, and procurement.
Specific Job Summary (describes the nature and purpose of the position)
The Digital Marketing Manager will be responsible for planning, implementing, and monitoring digital marketing campaigns across all digital networks. The central goal of the role is to aid in the growth of top line revenue by way of increased awareness, conversion, and loyalty.
Expected Contributions (including duties and responsibilities)
- Design and oversees execution of all aspects of our digital marketing campaigns for portfolio.
- Develop, monitor, and continually optimize annual and specific campaign budgets/performance.
- Coordinates with advertising and media experts to improve marketing results while ensuring offer copy and creative is updated and maintained.
- Collaborates with Marketing, eCommerce, Email and Social leaders to provide tracking and analytics support for campaigns.
- Prepares frequent, accurate performance reports.
- Routinely follows through and documents requests for services to ensure all such requests are communicated.
- Evaluate key performance metrics that affect our website traffic, user experience and/or target audience.
- Develop new and creative growth strategies through Identification and analysis of latest trends and new media opportunities.
- Assists with annual digital marketing budgets review and marketing plans as directed.
- Assists with other tasks as needed.
Specific Candidate Profile (the education, experience, skills and attributes that are important for this position)
Successful candidates should possess knowledge and experience and demonstrate strong leadership and relationship skills as follows:
Education: High school degree/diploma. Some college preferred.
Experience:
- Five (5+) years’ experience as a digital marketing coordinator or manager with a focus on multi-property portfolios.
- Experience implementing SEM, SEO, and Social Media campaigns.
- Expertise with Microsoft Office, SharePoint, Teams, with high skill levels in excel and PowerPoint.
- Experience with Adobe Creative Suite including InDesign, Photoshop, and Illustrator.
- Must have strong communication skills both written and verbal.
- Must be able to work well under pressure, have excellent time management skills and able to handle multiple projects and deadlines.
- Must be detail oriented and a creative problem solver.
- Traditional media experience is a plus.
- Hospitality experience is a plus.
Licenses/Certifications:
- Certification in Google Analytics, Google Adwords, Certified Hospitality Digital Marketer or equivalent required
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture
