Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.
Hybrid work schedule available
Specific Job Summary
As a member of the professional staff, contributes specialized knowledge and skill in a discipline (e.g. Accounting, Finance, Human Resources, Information Resources, Operations Planning & Support, Sales & Marketing) area to support team and/or department business objectives. Generally works under limited supervision, but within established guidelines, producing and analyzing more complex business information to assist in the decision making process.
Results
- Increased brand awareness and perception
- Membership growth, engagement, and retention
- Web/app/social media engagement metrics
- Product expansion and growth
- Internal partner satisfaction
- Percent of new, innovative programs tested
Working Relationships
- Interval’s Marketing Insights, Analysis & Reporting
- Interval’s Marketing Operations & Optimization
- Interval’s Marketing Activation
- Interval’s Business Development Team
- Interval’s Revenue & Inventory Management
- MVW’s and Interval’s IT Function
- MVW’s Global Creative Delivery COE
- MVW’s Global Digital Products & Customer Experience COE
- MVW’s Data & Analytics COE
Specific Expected Contributions
- Gathers, analyzes, and monitors data related to customer experiences across all touchpoints and marketing channels, including web, mobile app, call center, direct mail, email, and telemarketing.
- Identifies areas of opportunity and recommends enhancements to affect change in customer journey that aligns with business strategies and desired outcomes.
- Supports the execution of a customer listening strategy aligning to how and why our customers buy by segment and the insights needed to take timely relevant action.
- Gathers and analyzes data to help define customer segmentation strategies, personalization strategy, and overall contact strategy.
- Works with Interval’s Marketing Activation and Marketing Operations & Optimization teams to implement and test communications and segmentations strategies, including channel mix testing and optimization strategies.
- Acts as a liaison with Interval’s Insights & Analytics team to monitor and optimize customers segmentations strategies.
- Collaborates with Interval team members to develop highly personalized communications through the implementation of customer journeys to influence behavior across channels. Monitors results and continuously optimize customer journeys.
- Manages and supports data planning to incorporate disparate data across the enterprise into one 360-degree view of the customer (buying profile, intent signals, operational performance, etc.) that allows for customer intelligence to be shared and acted on in support of predictive analysis.
- Defines data requirements for new projects or implementations based on data necessary for analysis and ongoing monitoring and management of customer behavior and customer experience.
- Manages data operations related to customer data. Work with team members and IT to automate and improve processes, as necessary.
- Manages data quality by setting standard and validating new data implementations.
- Ensures necessary data is made available to key systems and processes where it is necessary to activate and/or conduct analysis.
- Works independently and collaboratively to generate timely results and push business initiatives forward.
- Maintains documentation related to data sources, data meaning, and data usage across systems.
- Performs other reasonable job duties as requested.
Specific Candidate Profile
Education
- Bachelor’s Degree in Marketing, Business Administration, Communications, Creative Writing, or related discipline or equivalent work experience.
Related Work Experience
- Four to seven years of progressive experience in data strategy and customer experience measurement and reporting.
- Experience utilizing Qualtrics, Business Objects or similar information systems.
- Adobe Analytics and Adobe Campaign experience preferred.
- Experience in Hotel Management, Vacation Ownership, Hospitality preferred.
- Experience in a matrixed structured organization preferred.
Skills and Attributes
- Exceptional skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
- Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results.
- Knowledge of marketing resources policies, practices, and procedures.
- Able to facilitate and lead oral presentations.
- Outstanding listening, written, and verbal communications skills.
- Skilled in decision-making and conflict resolution in a fast paced, continuously changing, customer focused environment.
- Passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
- Knowledge of marketing trends and practices within the industry.
- Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.
- Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.
- Understands how to manage in a culturally diverse work environment.
- Computer literacy on Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams, etc.
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Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture
