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Specific Job Summary
Reporting to the Vice President, Global Customer Strategy, Technology, and Marketing Operations, the Director, Marketing Technology and Operations manages marketing technology and operations plans to help meet Interval’s business growth goals. Management of marketing technology platform working in partnership with Information Technology (IT), the MVW Digital Products COE team, and Interval’s Vice President, Marketing Activation. In addition, the Director manages development and execution of marketing operations including development of new operating models, e.g., processes, tools, metrics, etc., to increase marketing functional effectiveness and performance.
Specific Expected Contributions
- Manages marketing technology, digital platforms, and asset management including determination of technology requirements, tool evaluations, system and process automation and optimization. Adapts new techniques and emerging technologies to support strategy execution, positioning Interval as leader in innovation, driving business strategies and stronger, more efficient executions.
- Manages the innovation agenda and processes creating ongoing opportunities to inspire new thinking and implementing test and learn plans to scale new technology and marketing advances.
- Manages external marketing agency and vendor ecosystem management relationships and internal partnerships with MVW’s Brand and Digital Centers of Expertise (COEs).
- Identifies marketing campaign Key Performance Indicators (KPIs) and tracks data, analytics to measure campaign success and impacts on collaboration with Customer Strategy and Marketing Operations team.
- Partners with cross-functional teams to apply consistent data-driven marketing measures and optimization along the customer experience journey.
- Manages team to translate data insights into marketing strategy recommendations, enhancing personalization of content and user experience, conversion of leads though automated journeys, enhancements of personas, and identifying and helping to remove barriers to conversion.
- Manages development of Marketing organization processes that both simplify and accelerate the work of the marketing organization and increases speed to market. Develops and manages workflows and processes across teams and channels to ensure operational efficiencies and activities alignment. Develops and manages detailed development and deployment schedules, identifying areas for improvement.
- Plans for resources required to achievement of functional goals in collaboration with cross-functional leaders to manage resources in an efficient manner.
- Orchestrates marketing teams to adapt to changing circumstances to collaborate effectively and efficiently push work across the finish line.
- Performs other reasonable job duties as requested.
Specific Candidate Profile
Education
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related discipline or equivalent work experience.
Related Work Experience
- At least 10 years of progressive experience managing a company’s marketing technology and operations.
- At least 3 years managing team.
- Experience in Hotel Management, Vacation Ownership, Hospitality preferred.
- Experience in a matrixed structured organization preferred
Skills and Attributes
- Strategic mindset with an ability to make difficult decisions.
- Leadership, management, and communication skills creating a work environment where associates are empowered and aligned action or purpose.
- Skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
- Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results.
- Knowledge of marketing resources policies, practices, and procedures.
- Facilitation, oral presentation, and training skills.
- Strong written and verbal communications skills.
- Skilled in decision-making and conflict resolution in a fast paced, continuously changing, customer focused environment.
- Passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
- Knowledge of marketing trends and practices within the industry.
- Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.
- Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.
- Understands how to manage in a culturally diverse work environment.
- Experience with Qualtrics, Business Objects or similar, Adobe Analytics and Adobe Campaign preferred.
- Computer literacy on Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams, etc.
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture
