Director, Digital Marketing in Interval Corporate Office Sunset at Marriott Vacations Worldwide

Date Posted: 7/28/2022

Job Snapshot

Job Description

Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.

Specific Job Summary

Reporting to the Vice President, Global Marketing Activation, the Director, Digital Marketing manages digital marketing strategies development and program execution including media and advertising. The incumbent expands and optimizes company’s digital marketing strategy identifying and implementing best-practices and usability site improvements on company sites from concept generation to output. The Director contributes to the wider creative brainstorming and thought leadership of senior leaders of the Global Marketing team with respect to developing marketing strategies and new ideas, initiatives, and related projects.

Specific Expected Contributions

  • Develops Interval’s digital marketing strategy and management processes for Interval’s consumer facing websites, applications, and social media platforms. 
  • Identifies opportunities to maximize social media user experience and enhancement opportunities.
  • Identifies campaign Key Performance Indicators (KPI’s) in collaboration with Customer Strategy and Marketing Operations team.
  • Manages the digital marketing and social media team and associated programs and initiatives. Defines team priorities based on business goals and customer needs.
  • Manages day-to-day operations and growth of Interval’s websites, applications, and social media pages.
  • Manages creative design efforts for digital platforms to achieve business objectives in a fast-paced, entrepreneurial environment.
  • Incorporates digital and social media content, capabilities and channels into marketing and communications objectives.
  • Provides input and direction into editorial and advertising messages in printed material with the goal of driving traffic to company’s websites and social pages.
  • Manages strategic growth and development of new initiatives, opportunities, and functionalities.
  • Develops long term vision, long and short-term strategies in defining the role of the company’s websites.
  • Serves as a critical member of Interval’s digital and IT roadmap strategy development team.
  • Manages relationships with third party providers.
  • Responsible for managing and defining budget for digital marketing area.
  • Develops, manages, and optimizes marketing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives.
  • Performs other reasonable job duties as requested.

Specific Candidate Profile

Education

  • Bachelor’s Degree in Marketing, Business Administration, Communications, Creative Writing, or related discipline or equivalent work experience.

Related Work Experience

  • At least 10 years of experience in managing modern marketing digital platforms.
  • At least 3 years managing a team.
  • Experience in eCommerce/digital marketing management, preferably in an established environment.
  • Experience managing Third Party companies/tools supporting digital marketing initiatives in industry.
  • Possess a Marketing background with business savvy and strong project management skills.
  • Experience in Hotel Management, Vacation Ownership, Hospitality preferred.
  • Experience in a matrixed structured organization preferred.

Skills and Attributes

  • Leadership, management, and communication skills creating a work environment where associates are empowered and aligned action or purpose.
  • Skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
  • Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results.
  • Knowledge of marketing resources policies, practices, and procedures.
  • Strong written and verbal communications skills.
  • Skilled in decision-making and conflict resolution in a fast paced, continuously changing, customer focused environment.
  • Passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
  • Knowledge of marketing trends and practices within the industry.
  • Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.
  • Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.
  • Understands how to manage in a culturally diverse work environment.
  • Computer literacy on Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams, etc.


Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture

Sign Up for Job Alerts

Take the first step in charting your own course by joining our Talent Network. It’s the best way to stay informed and receive alerts for exciting jobs that may be perfect for you.

Dash
Virtual Assistant
Hello, I am Dash, your virtual recruiting assistant
toggle chat overlay toggle chat overlay