Content & Asset Management Director in Orlando Office Complex at Marriott Vacations Worldwide

Date Posted: 6/9/2021

Job Snapshot

Job Description

Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.

Position Summary

As a member of the professional staff, contributes a high level of specialized knowledge and skill in a discipline (e.g., Accounting, Finance, Human Resources, Information Technology, Operations Planning & Support, Sales & Marketing) area to support department and/or function objectives. Generally, works with considerable independence, developing operating plans and related operational processes for own department and monitoring the flow of work between own department and others in alignment with broader business objectives, selecting and developing effective managers and work teams, and managing own organization through reliable systems and processes.

Specific Job Summary (describe the nature and purpose of the position)

The Director, Content and Asset Management harnesses the strengths of content creators to leverage content and assets across channels. With a strategic mindset, this role identifies opportunities to deploy the right content at the right time to the right audience. This role has extensive understanding of existing, in progress and planned development projects and aligns them to business needs. This person works closely with the copy, video and photography teams to produce, organize, manage, archive and distribute brand assets across businesses.

CLS Generic Expected Contributions

  • Develops operating plans and workable business processes for own department in alignment with function strategy.
  • Manages larger business processes and/or projects, setting priorities and measurable objectives, monitoring, and reporting on the process, progress, and results. Typically influences work of cross-functional or extended teams.
  • Responds to, solves, and makes decisions on business requests that have broader department impact and/or moderate risk.  Presents alternative solutions to business issues by leveraging the broader organization. 
  • Works to enhance the organization’s capabilities through effective staffing and development of others by:
    • anticipating staffing requirements by comparing business needs with strengths and weaknesses of existing staff.
    • using appropriate MVW interviewing tools to hire the best managers available from inside or outside.
    • setting and maintaining high standards for team and individual performance.
    • providing timely coaching and feedback.
    • making and rewarding distinctions in performance.
  • Assists more senior associates in achieving business results by:
    • acting in a consultative fashion to implement programs impacting the broader organization.
    • assisting in the development and communication of broader organizational goals.
    • achieving results against budget within scope of responsibility.
    • taking calculated risks to move the department or team forward.
    • developing and using systems to organize and keep track of information.
    • balancing the interests of own group with the interests of the organization.
    • working with others to identify and remove barriers to success.
  • Readily critiques own behavior to acknowledge mistakes and improve future leadership performance and acts independently to improve and increase skills and knowledge.
  • Performs other duties as appropriate.

Specific Expected Contributions (including duties and responsibilities)

  • Stay informed on the latest industry and client best practices for storytelling, content strategy, and branding
  • Identify technology needs to run an efficient and effective content management system
  • Evolve content repositories as content needs change
  • Produce large and small content production efforts, including video shoots & photo shoots
  • Understands copy content management and editorial library organization
  • Lead the charge on the Inclusion and Diversity creative philosophy and assure implementation
  • Partner with licensors for alignment with their content strategies and technology solutions
  • Ensure effective communication when new assets are available
  • Identify digital content update needs and Initiate with the DCE team
  • Ensure the most accurate and current content is in circulation across channels  
  • Champion principles of both storytelling and content organization
  • Think big. Then effectively communicate your ideas in a group setting
  • Propose creative solutions to business objectives
  • Develop business philosophies and share those insights
  • Organize different content formats and categories for easy accessibility
  • Understand and consult on content strategy
  • Drive content execution processes
  • Train and grow members of the Content team
  • Maintain an environment that attracts and retains talented copywriters, content strategists, and storytellers.
  • Collaborate with cross-functional teams: visual design, UX and video.
  • Manage expectations of and presenting to internal and external stakeholders.
  • Audit all digital channels across VO brands on a regular basis
  • Communicate with stakeholders as single point of contact and set service level expectations
  • Proactively manage digital content for single source of current and accurate information
  • Be guest advocate and look at digital content from a guest perspective
  • Stay involved in product and benefit development initiatives
  • Create, maintain and deploy web content across functions, brands, audiences and platforms
  • Supports digital teams in identifying areas of opportunity to improve web content
  • Works closely with Resort Operations teams/GMs to ensure resort information is accurately reflected
  • Stays current on digital content trends and strategies
  • Promotes content that enhance Owner experiences and promotes additional purchases
  • Participates in initiatives that enhance the digital Owner experience and encourages online transactions
  • Works in a variety of digital technologies and platforms

CLS Generic Candidate Profile

  • Successful candidates should possess knowledge and experience and demonstrate strong leadership and relationship skills as follows:
  • Generally, a professional position requiring significant knowledge and experience in one or more disciplines and/or business operations as well as associate management experience. College degree and/or relevant experience generally required.

Specific Candidate Profile (the education, experience, skills and attributes that are important for this position)

  • Exceptional presentation, communication, and organizational skills.
  • 10 years’ experience managing and leading a team
  • Agency experience preferred
  • Bachelor’s degree required
  • Minimum 10 years’ experience in content development or management require
  • Technical proficiency in web and digital technologies
  • Ability to manage multiple projects at a time
  • Must be highly collaborative and professional
  • Excellent time and project management skills
  • Process creation, improvement and documentation experience
  • Excellent written and verbal communication skills
  • Ability to measure success and results driven
  • Fosters an environment that focuses on the customer
  • Executes effectively
  • Builds strong relationships
  • Team oriented and highly collaborative Known as a great partner and problem solver
  • Strong negotiator
  • Can manage high volume of work with strong organizational skills
  • follow up and skills with proven track record to deliver on expectations
  • Detail-oriented
  • Process-oriented; able to define and refine processes
  • Ability to multi-task in a fast-paced environment
  • Knows how to motivate and nurture a team
  • Passion for training and developing people
  • Ability to lead a team—hiring great talent, coaching, developing, providing feedback, measuring performance


Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture