AVP, Sales & Marketing, Aqua-Aston Hospitality in AAH Corporate Office Honolulu at Marriott Vacations Worldwide

Date Posted: 2/27/2023

Job Snapshot

Job Description

Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.

Hybrid schedule available

Business Context

Headquartered in Honolulu, Hawaii, Aqua-Aston Hospitality (AAH) has a legacy stretching back to 1948. The company manages full-service resorts, stylish boutique hotels, select service properties, and condominium resorts. In addition to its proprietary brands, Aqua Hotels & Resorts and Aston Hotels & Resorts, the company is an approved, third-party operator of global hospitality brands by Marriott International, Hilton Worldwide, and IHG. Recent property launches for the company include the acclaimed ADERO Scottsdale, part of the Autograph Collection by Marriott, the AAA five-diamond ultra-luxe ESPACIO The Jewel of Waikiki, and Botánika Osa Peninsula, Costa Rica's newest Curio Collection by Hilton and only rainforest condominium resort in the Osa Peninsula.

Aqua-Aston Hospitality is an operating business of Marriott Vacations Worldwide Corporation, a leading global vacation company that offers vacation ownership, exchange, rental, and resort and property management, along with related businesses, products, and services. MVW supports Aqua-Aston with certain corporate resources including, but not limited to, finance and accounting, legal, human resources, information technology, and procurement.

Position Summary

As a senior member of the professional staff, contributes expertise in a discipline (e.g., Accounting, Finance, Human Resources, Information Resources, Operations Planning & Support, Sales & Marketing) area to support function and/or discipline objectives. Works with a high degree of independence, developing short-term goals for own department(s) and monitoring the flow of work between own department and others in alignment with broader business objectives, selecting, and developing effective managers and work teams, and managing own organization through reliable systems and processes. Is a recognized authority in area of specialty, often serving as discipline interface with other areas.

Specific Job Summary

Reporting to the Senior Vice President, Sales & Marketing, Aqua-Aston Hospitality, the Assistant Vice President, Sales & Marketing is primary responsible for leading and overseeing the planning, development, and implementation of the Company’s direct sales and marketing strategies. The incumbent acts as a champion in the design, development, and execution of sales growth strategies and marketing initiatives for the entire portfolio of managed properties.

Desired Results

  • Revenue generation
  • High-impact brand marketing and events
  • Associate and client satisfaction

Working Relationships

  • AAH’s Revenue Management Team
  • AAH’s Property Operations Team
  • AAH’s Corporate Communications Team

Expected Contributions

  • Leveraging knowledge and experience in area of expertise:
    • identifies and implements improvements to business processes prioritizing revenue generation.
    • evaluates alternatives and makes judgements on a full range of business issues.
    • provides ongoing advice and guidance to the business concerning issues related to area of specialty.
  • Manages large and/or multiple departments, processes and/or projects that have a broader function and/or discipline impact. Generally, influences work of cross-functional or extended teams.
  • Makes department/multi-department resource decisions that have a financial impact as well as an impact on meeting discipline and/or business goals.
  • Assists Senior Vice President, Sales & Marketing in achieving business results by:
    • contributing to the development of long-term function and/or discipline strategy.
    • sharing relevant information to help others understand and support business objectives.
    • achieving results against budget within scope of responsibility.
    • building relationships across the organization to align own technical area with broader organization direction and facilitate own function and discipline goals.
    • contributing on a regular basis to operating efficiencies by recommending new and creative business management techniques.
    • removing barriers to achieve greater performance.
  • Readily critiques own behavior to acknowledge mistakes, improve future leadership performance, and acts independently to improve and increase skills and knowledge.

Specific Expected Contributions

  • Leads and manages the planning, development, and execution of AAH’s direct sales and marketing strategies/plans for all the properties.
  • Lead and manages the corporate sales management team and partners with property management teams to achieve AAH revenue goals. Responsibilities include direct sales, advertising, direct marketing, collateral, tradeshows, sales training, and performance tracking.
  • Accomplishes business development activities by researching and developing marketing opportunities and plans; develop and implement revenue-generating initiatives.
  • Sets appropriate metrics for sales pipeline management and in collaboration with Operations and Revenue Management, determines competitive sets for each property in the company. Directs market channel development activities. Oversees, evaluates, and adjusts marketing strategy to meet changing market and competitive conditions.
  • Develops and maintains the overall hotel revenue maximization plan for the company with an emphasis on developing direct channels of business. Collaborates with Revenue Management Team to ensure that RevPAR share continues to grow company wide. Responsible for maximizing direct business and achieving marketing and sales goals. Provides recommendations to company strategic plans; prepares action plans for approval as needed and implementation.
  • Monitors all direct sales and marketing activities, e.g., online, and offline marketing, campaigns, and third-party partnerships, etc., to ensure each is achieving an acceptable return on investment.
  • Meets marketing and sales financial objectives through forecasting requirements; prepares an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions as appropriate.
  • Directs sales forecasting activities and sets performance goals accordingly.
  • Determines annual and gross-profit plans by forecasting and developing annual sales measurements. Projects expected sales volume and profit for existing and new products; analyzes trends and results; establish pricing strategies, monitors costs and competitors, etc.
  • Collaborates with hotel or property owners to develop strategies, policies, and objectives to achieve sales and marketing results at each property. Collaboration activities include delivering effective communications and presentations to hotel and condominium owners, rental advisory committees, and property boards of directors.
  • Works closely and collaboratively Team HQ associates, and property management teams.
  • Performs other similar duties as assigned.

Candidate Profile

Successful candidates should possess knowledge and experience and demonstrate strong leadership and relationship skills as follows:

Typically, a senior position requiring significant knowledge and experience in one or more disciplines as well as associate and/or organizational management experience. College degree required. Advance degree or professional certification may also be required.

Specific Candidate Profile


  • Bachelor’s Degree in Marketing, Business Administration, Hospitality, Communications, Creative Writing, or related discipline or equivalent work experience.

Related Work Experience

  • At least 10 years of progressive experience responsible for enterprise-wide sales or marketing.
  • At least five years managing team preferred.
  • Experience in Hotel Management, Vacation Ownership, Hospitality preferred.
  • Experience in a matrix structured organization preferred.

Skills and Attributes

  • Strategic mindset with an ability to make difficult decisions. Passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
  • Knowledge of sales and marketing trends and practices within the industry. Strong knowledge of sales and marketing resources policies, practices, and procedures.
  • Proven skills building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring. Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.
  • Proven ability to proactively influence and shape the thinking that drives the right type of decision making to garner positive business results.
  • Proven leadership, management, and communication skills creating a work environment where associates are empowered and aligned action or purpose. Understands how to manage in a culturally diverse work environment.
  • High level of facilitation, oral presentation, and training skills. Outstanding written and verbal communications skills.
  • Skilled in decision-making and conflict resolution in a fast paced, continuously changing, customer focused environment. Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks. Computer literacy on Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams


Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture

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